StateLineSigns.com

Outdoor advertising works because it functions as the catalyst between mobility and sale. It influences your customers when they are mobile and most likely to make a decision to buy. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your marketing/promotional message as they travel throughout the course of daily life. With repeated familiarity, exposure and retention, outdoor advertising helps consumers to make a choice at the point of decision.

Break Through Media Clutter and Fragmentation
Your consumers are increasingly exposed to a growing list of multiple choices in both broadcast and print media (e.g., cable/satellite television or segmented –audience magazines), outdoor advertising presents a powerful alternative choice for uncluttered delivery of your message. Quite simply – Outdoor advertising can’t be turned off or thrown away!

Outdoor Quickly Builds Awareness
Generally, we all tend to travel the same routes on a daily basis. This repetition makes outdoor advertising a great choice to generate high awareness levels in a short period of time. Because of this valuable characteristic, the medium is often used for new product or service introductions.

Powerful Presence
Outdoor advertising is big, bold and powerful.
Size: Imposing physical presence creates a visual impact.
Color: The possibilities are endless to draw attention to the message.
Brevity: Delivering quick burst of essential information.
Exposure: Continuous message delivery – 24 hours / 7 days a week

Media Mix Reinforcement
An added bonus to using outdoor advertising is its ability to enhance the overall effectiveness of a media mix by broadening reach and frequency while bridging the gap between advertising messages delivered at home and your customers’ purchases outside the home.

Cost-Effective
Based on CPM (Cost per Thousand) or CPP (Cost per Rating Point), outdoor media is one of the most cost-efficient forms of advertising. Its ability to deliver specific target audiences at low costs makes it a valuable addition to virtually any media mix – to reach more consumers and to stretch media dollars.

Targeted Audiences
Outdoor advertising can be planned to reach specific segmented audiences within a particular market. A variety of outdoor advertising products can be used to effectively reach Hispanic, African-American, Asian or other ethnic and socio-economic segments within markets, often with targeted messages.

Whether you are considering a local, regional or national advertising campaign, Stateline Signs can help make your message reach its intended audience – People with significant disposable income!